Why Choose Quadra?
We use a consultative approach and strive to understand your business challenges.
We select the most appropriate research methodology, whether it’s qualitative, quantitative or a combination of both. Each project is managed from inception to completion.
We have the credentials.
- Certified Marketing Research Professional (CMRP)
- Trained moderator (MRIA)
- Certified Agency Practitioner (CAAP)
- Bachelor of Arts
- Member of the Marketing Research and Intelligence Association since 1992.
Capabilities / Services
Our process starts with discussing your business issues and needs and clearly defining your research objectives.
From there, we develop the research design, including methodology, target audience, timing, cost and deliverables.
We manage all aspects of field work (including developing the questionnaire, overseeing programming, deployment and tabulation), analyze the results by uncovering the stories behind the data and answering the ‘what’, ‘when’, ‘where’ and ‘why’. Findings are translated into strategic next steps.
We set up and conduct focus groups, dyads, triads and depth interviews – in person and by phone. We seek to build an understanding of an issue (e.g. the ‘how’ or ‘why’ of human behaviour, cultural or social organization) and focus on the meaning – how people make sense of their lives, experiences and their understanding of the world. We discover patterns and themes, highlighting the most prevalent while also paying attention to ‘watch outs’.
About Quadra Research
Quadra Research has 25+ years’ experience designing and executing customized marketing research programs.
The senior consultant, Ellen Cooper, began her career in Canada’s largest ad agency working as a media buyer/planner, then as an account supervisor, where she developed advertising strategies and brand positionings and managed new product launches.
To get a bigger picture of marketing, she moved into marketing research where she has gained extensive experience in multiple methodologies, target audiences and industries.
Quadra Research is a boutique research consultancy that works closely with clients, managing entire projects or just being an extra pair of hands for an internal research department.
Our experience spans a range of industries.
Financial products and services
Beverage (alcoholic & non-alcoholic)
Our work covers B2B and consumer research from general population to middle and senior management to hard-to-reach audiences.
Brand and advertising
Usage and attitude
New product exploration