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Our ServicesWe provide our clients with customized strategic marketing research insights using quantitative and qualitative research methodologies.
Total Project Management:
- Recommends the appropriate research methodology based on sound knowledge of quantitative and qualitative research
- Moderates focus groups/dyads/triads and individual depth interviews
- Selects, negotiates, recommends and liaises with quantitative research suppliers
- Supervises fieldwork
- Analyses results, moving from data to strategy: assesses what findings are important and how those findings impact business strategy and business decisions
- Prepares the final report and presentation, including actionable recommendations
- Presents the results to senior management
- Manages the project budget
Projects Include
- Brand image research
- New product exploration
- Product consolidation and refinement
- Forms development
- Guidance for website and software development
- Business consultancy
- Exit interviews
- Attitude research
- Advertising communication and awareness
- Satisfaction surveys - customer, employees and tenants
We can manage your entire project or just be an ‘extra pair of hands’.
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